Performance Marketing Intern

About the Role

SourceDesk is looking for an enthusiastic and motivated Performance Marketing Intern interested in building a career in paid advertising and digital marketing. The intern will work with the marketing team and gain practical exposure to Google Ads and Meta Ads (Facebook and Instagram), including campaign setup, audience targeting, performance monitoring, and campaign optimization.

Employment Type: Internship

Duration: 3-6 Months

Location: Kolkata, West Bengal

Work Mode: Work from Office

Key Responsibilities

• Assist in setting up, managing, and monitoring paid advertising campaigns across Google Ads and Meta Ads.
• Support keyword research, audience research, competitor analysis, and campaign planning.
• Assist in creating and managing Google Search campaigns, Display campaigns, and Meta advertising campaigns.
• Help monitor campaign performance, including impressions, clicks, CPC, CTR, conversions, CPL, and other relevant metrics.
• Support campaign optimization through keyword adjustments, audience targeting, bidding strategies, and budget monitoring.
• Coordinate with the content and design teams for ad copies, creatives, and campaign requirements.
• Assist in conducting A/B testing of ad creatives, headlines, audience segments, and campaign variations.
• Learn and assist with campaign tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.
• Prepare campaign performance reports and assist in analysing results.
• Stay updated with digital advertising trends, platform updates, and best practices.

Requirements & Tech Stack

• Familiarity with Google Ads and Meta Ads is preferred.
• Basic knowledge of keyword research, paid advertising, and campaign metrics is an advantage.
• Familiarity with Google Ads, Meta Ads Manager, or digital marketing tools through coursework, certifications, or personal projects is an advantage.
• Experience with Google Analytics 4, Google Tag Manager, and Meta Pixel is beneficial.

Qualifications

• Graduate or pursuing graduation in Marketing, Business Administration, Mass Communication, or a related field.
• Basic understanding of digital marketing and social media platforms.
• Good analytical and problem-solving abilities.
• Strong communication skills and attention to detail.
• Willingness to learn, take initiative, and work in a team environment.
• Candidates interested in building a career in Performance Marketing, PPC, and Paid Advertising.
• Candidates with a proactive approach and an interest in understanding campaign performance and advertising strategies.

Internship Benefits

• Hands-on exposure to Google Ads and Meta Ads campaign management.
• Practical experience in campaign planning, execution, monitoring, and optimization.
• Opportunity to work with the digital marketing team on live projects.
• Guidance and practical learning from experienced professionals.
• Internship certificate upon successful completion, subject to the company's internship policy.

Career Opportunity

• Based on performance, business requirements, and available vacancies, candidates may be considered for a full-time opportunity with SourceDesk.