Social Media Executive

About the Role

We are looking for a creative and trend-savvy Social Media Executive to manage our brand's digital presence, drive engaging content, and strengthen our online community across platforms.

Key Responsibilities

• Social Media Management
• Manage Instagram and other social media platforms, including content calendars, posts, reels, and stories.
• Drive day-to-day page activity and audience engagement.
• Create and edit high-quality reels and videos.
• Brand Shoots & Content Creation
• Coordinate product and brand photo/video shoots, working closely with photographers, models, stylists, and creative teams.
• Ensure all content reflects the brand's fashion-forward identity and visual standards.
• Influencer Collaborations
• Identify and coordinate with influencers and content creators for brand collaborations, product features, and promotional campaigns.
• Marketing & Campaigns
• Support product launches, festive campaigns, and promotional initiatives to drive brand awareness and audience engagement.
• Content Strategy & Performance
• Develop creative content ideas centered on fashion jewellery and lifestyle accessories.
• Monitor social media performance metrics and share insights to improve reach, engagement, and overall brand visibility.

Requirements & Tech Stack

• Comfortable and confident appearing on camera; this role includes featuring in brand shoots and on-screen content.
• Strong video/photo editing skills (Reels, short-form content).
• Sound understanding of social media trends, formats, and platform best practices.
• Creative mindset with an eye for fashion, styling, and visual storytelling.