Associate, Experiential Marketing

Key Responsibilities

• Execute events marketing strategy, including audience engagement for regional events.
• Connect marketing objectives to event execution:
• Develop multi-channel promotional plans.
• Manage content and messaging alignment.
• Drive attendee acquisition.
• Measure campaign effectiveness.
• Partner with marketing strategists on targeted audience outreach.
• Collaborate with the Events & Meetings (E&M) team for operational logistics and event production.
• Implement targeted, end-to-end event marketing plans for regional events.
• Coordinate campaign timelines.
• Manage audience segmentation with stakeholders.
• Monitor registration pacing to meet attendance and lead-generation goals.
• Develop and deploy multi-channel promotional assets (e.g., email marketing journeys, digital invitations, organic/paid social copy, landing pages).
• Coordinate with subject matter experts to align speaker briefs, presentation content, and event collateral with core marketing messaging and brand guidelines.
• Provide on-site support for local events and serve as the primary marketing point of contact.
• Coordinate with the E&M team to ensure logistical execution aligns with overall marketing goals.
• Track, analyze, and report on key marketing performance indicators, providing actionable insights to optimize future regional marketing programs.
• Act with integrity, professionalism, and personal responsibility.

Requirements & Tech Stack

• Minimum one year of recent experience in event marketing or field marketing, with a focus on executing regional events and virtual webcasts.
• Experience managing event-level budgets and tracking expenses.
• Event marketing management and on-site operational skills.
• Experience in webcast production and virtual event platforms.
• Ability to coordinate with multiple cross-functional stakeholders.
• Understanding of AI in marketing, audience segmentation, buyer journey mapping, brand governance, and lead-nurturing strategies.
• Travel required within a designated region to support in-market events.
• Must be based in the designated geographic market for on-site event execution and collaboration with local business stakeholders.
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.

Qualifications

• Bachelor's degree from an accredited college or university in marketing, business, or related field.