Social Media Manager

About the Role

• This is a full-time, on-site Social Media Manager role based in Gurugram.
• The candidate will be responsible for planning, executing, and optimizing social media strategies across multiple platforms to strengthen brand presence, increase audience engagement, and drive growth.
• The role involves creating and scheduling content, managing social media calendars, monitoring performance metrics, collaborating with content and design teams, and staying updated with the latest social media trends and best practices.

Key Responsibilities

• Develop and execute social media strategies across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Plan, create, and schedule engaging content, including posts, reels, stories, and campaigns.
• Manage social media calendars and maintain consistent brand communication.
• Monitor audience engagement, respond to comments and messages, and build online communities.
• Track performance metrics and prepare regular analytics and performance reports.
• Research industry trends, competitors, and audience preferences to improve content strategies.
• Collaborate with graphic designers, content creators, and marketing teams.
• Identify opportunities to improve brand awareness, reach, engagement, and follower growth.

Qualifications & Tech Stack

• Minimum 6 months of experience in social media management or digital marketing.
• Strong knowledge of Social Media Marketing (SMM) and Social Media Optimization (SMO).
• Excellent communication, writing, and content creation skills.
• Ability to develop content strategies aligned with marketing and business objectives.
• Understanding of social media analytics, reporting, and performance tracking.
• Basic knowledge of design tools such as Canva and familiarity with social media management tools.
• Creativity, strategic thinking, and the ability to manage multiple platforms and deadlines.
• A degree or background in Marketing, Communications, or a related field is preferred.