Performance Marketing Executive

About the Role

This role focuses on quick commerce consumers, driving visibility and sales on platforms like Blinkit, Zepto, and Swiggy Instamart. You will own the advertising P&L, directly impacting revenue growth and customer acquisition. This position is ideal for individuals passionate about high-speed retail and instant campaign results.

Role Details

• Role: Performance Marketing Executive - Quick Commerce Ads
• Experience Required: 6+ months running ads on Blinkit or Zepto
• Client’s Industry: Food & Beverage (F&B)
• Location: Bengaluru (Near Electronic City)
• Employment Type: Full-time
• Work Arrangement: Work from Office (WFO)
• Working Days: Mon-Sat

About the Client’s Company

A 30+ year old leading Food & Beverage (F&B) brand with a strong market presence across retail, delivery, quick commerce, and e-commerce. The company is undergoing dynamic growth, modernizing operations to serve millions while maintaining a core value of excellence.

Key Responsibilities

• Quick Commerce Ad Campaign Management

• Execute and manage end-to-end paid campaigns on Quick Commerce platforms such as Blinkit, Zepto, and Swiggy Instamart.

• Perform keyword research and selection for high-intent searches.

• Collaborate with designers and the creative team to develop high-converting ad creatives and banners.

• Paid Campaigns P&L Ownership & Ad Budget Optimization

• Own the paid-campaign P&L across Quick Commerce channels.

• Manage and allocate monthly marketing budgets to maximize ROAS (Return on Ad Spend).

• Monitor daily spend against sales performance to ensure profitability and target cost-of-acquisition.

• Analytics, Reporting & Strategy

• Track key performance metrics daily (CTR, CPC, ROAS, Impression Share) and make real-time adjustments.

• Prepare weekly and monthly performance reports for leadership, highlighting insights and areas for improvement.

• Identify trends in the Quick Commerce space and propose new performance marketing strategies.

Requirements & Tech Stack

• Must-Haves:
• Full-time bachelor's degree.
• Minimum 6+ months of hands-on experience running ads on Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart.
• Good understanding of ROAS (Return on Ad Spend) and experience managing advertising budgets.
• Nice-to-Haves:
• Experience in the Food & Beverage (F&B) or FMCG industry.
• Knowledge of listing optimization (SEO) for Quick Commerce platforms.
• Tools & Skills Required:
• Familiarity with Blinkit Brand Central, Zepto Ads console, or similar Quick Commerce ad managers.
• Strong analytical thinking.
• Ability to work in a fast-paced environment.

Perks & Benefits

• Health Insurance
• Meal at the Office
• Annual Festive Bonus
• Employee Discount Across the Brand's Retail Outlets