Performance Marketing Associate

About IIDE

IIDE is India’s leading digital business school, focused on industry-relevant education across Digital Marketing, AI, and Business.

About the Role

As a Performance Marketing Associate, you will support the planning, execution, optimisation, and analysis of paid digital campaigns across platforms such as Google Ads and Meta Ads. This role is ideal for someone with hands-on performance marketing experience who enjoys working with data, experimenting with campaigns, and improving ROI through continuous optimisation.

Key Responsibilities

Campaign Management

• Plan, execute, monitor, and optimise paid campaigns across Google Ads and Meta Ads.
• Track campaign performance and make data-driven changes to improve leads, conversions, CPL, and ROI.
• Support campaign setup, audience targeting, budget allocation, and ongoing optimisation.

Performance Analysis

• Monitor key metrics including CTR, CPM, CPV, CPL, Conversion Rate, and ROI.
• Analyse campaign and funnel performance to identify opportunities for improvement.
• Prepare regular performance reports with clear insights and recommendations.

Market & Audience Research

• Research audiences, competitors, market trends, and customer behaviour.
• Identify new targeting opportunities, campaign ideas, and optimisation strategies.
• Support the development of performance marketing strategies aligned with business objectives.

Ad Copy & Creative Collaboration

• Write engaging and platform-specific ad copy while maintaining brand consistency.
• Work closely with creative teams on ad concepts, messaging, formats, and campaign creatives.
• Use campaign performance data to recommend creative improvements and testing opportunities.

Team Collaboration

• Collaborate with marketing, creative, content, and other cross-functional teams.
• Share campaign insights and contribute towards achieving overall marketing and business goals.

Requirements & Tech Stack

Must-Have

• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of metrics such as CTR, CPM, CPV, CPL, Conversion Rate, and ROI.
• Proficiency in Google Sheets and MS Excel, including Pivot Tables, VLOOKUP, and basic formulas.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Should Have

• Good understanding of audience targeting, campaign optimisation, and conversion funnels.
• Ability to interpret campaign data and translate it into actionable insights.
• Strong communication and stakeholder coordination skills.

Nice to Have

• Previous experience in the EdTech/Education industry.
• Experience creating clear performance reports and presentations.
• A creative and experimental mindset with an interest in testing new campaign strategies.